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Wondering How To Make Your CONTENT IDEAS Rock? Read This!

Starting a blog is quite easy. But after sometimes you hang off with no ideas.

Don’t worry it happens. It happens with everyone.

If you are a blogger then finding new content can be a struggle. It’s really tough to maintain consistency and keep your readers engaged with new content.

So creating great content ideas is more important than anything.

Because you want to create the content which will go viral. Right?

Your blog post should solve problems. It should be targeted towards the pain points of your audience.

You have to select the topics which can educate your audience and solve their problems. Only then, you can increase your website visits and leads.

So how you can come up with great ideas?

Here are the steps to generate great content ideas:

Step-1: Use Keyword everywhere

Finding the best keyword for your blog is not easy at all.

And we are lucky that keyword everywhere is here.

Keyword everywhere is a free chrome extension which can save you lots of time.

This is the best chrome extension for all SEO experts and digital marketers.

This extension can give you useful such as monthly search volume, cost per click, and competition data.

The tool also allows the user to get keyword metrics for any list of keywords and also lets the user download the list in Excel, CSV or PDF file formats.

READ MORE: Content Marketing: It’s various types!

Step-2: Use Answer the public tool

Content marketing is all about creating content that can add value.

And those valuable content can increase your website traffic.

But before that, you should know the pain points of your audience what they want to know.

Answer the Public is one of the best tools to know what people are searching for in Google.

Why this tool is really valuable?

This is really valuable for content marketers for the following reasons:

  1. It allows you to get to know your audience.
  2. It helps you target your keyword research
  3. It helps you optimize for long-tail keywords.

Step-3: Take the help of GOOGLE- Google Suggestion

You should know which terms people are typing into google for generating content ideas.

Well when it comes to keyword suggestions, google CHACHU is there. This is really valuable because you are getting the actual keywords peoples are typing in.

There are two ways to leverage Google.

  1. Autocomplete
  2. Related Search.

Autocomplete is when Google suggests a query as you type in the search bar.

“Related searches” appear at the bottom of the search results page and offer additional suggestions.

Step-4: Do keyword Research-Use Uber-suggest

This is the Most Important Part of your content idea generation process.

Trust me it can solve half of your problems.

Because using targeted keywords in your blog can help you to improve your website traffic and SEO ranking.

There are several tools available in the market for keyword research. But when we are talking about keyword research, there is only one tool in my mind.

That is Ubersuggest.

First of all, it’s FREE and easy to use for beginners. Ubersuggest is a research tool that generates keyword. This tool gives you the graph of Google search volume.

Just add your search term and Ubersuggest will give you hundreds of keyword options for your content ideas.

Ubersuggest calculates scores to determine the following SEO terms; the search volume, SEO difficulty, paid difficulty, and cost per click.

Here’s a screenshot of what popped up when I used “content marketing” as a keyword:

READ MORE: Content Marketing: Learn the importance of Content Marketing!

Step-5: Find out the pain points-Use Quora:

Quora is one of the best platforms for marketers for improving content marketing strategy and generating content ideas.

It helps you to know more about your customers.

Quora is a great place to learn more about your audience, and the questions they might have. Additionally, it is a great platform for content research.

It will help you understand more about your target audience, what type of questions they have, and what content would provide them value.

Quora can also be used for keyword research, It helps you to understand better how people search for things online. The more you use Quora, the more you will know how people use the platform in a natural way. This is the most popular question-answer site.

You can search your content topics to know the popular Q & A related to your keyword.

Step-6: Check out viral content( BuzzSumo )

You may have heard about this tool before.

BuzzSumo is the best tool to do competitor analysis. It does more than content ideas.

This is the best tool to know which content has the best social media performance. Just type the domain or keyword and you will get the list of pages with social media performance.

Step-7: Do Some More Research

Great content is the key to your marketing plan.

Your content has a lot of competition. That’s a big challenge, but there’s an opportunity there too.

If you do not know which content you should create, analyzing your top competitors will help you to identify the content ideas. Take a look at your top competitors and find out where they are successful and you are not.

Ways to research your competitors:

  1. BuzzSumo:
  2. SEMRush:
  3. Moz:
  4. Similar web

Always remember people use Google to find answers and to solve problems. I always try to create content that can solve their queries.

Coming up with great content ideas can be interesting and sometimes tough too but not impossible. You just need the right tools and a little bit of work.

Let me know which tool you are using to generate content ideas?

If you find the information in this post useful, please share it with your friends and colleagues on Facebook, Twitter.

Happy Learning!

Sweta Mallick

I help startups with a range of digital marketing services but at the core, I am a hardcore content strategist and I love producing quality and targeted content.

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